Abstract:An analysis of the Brazilian market of decorative candles which demonstrated a high consumption in recent years was performed. Thus, it becomes important to develop targeted to understand consumer behavior in relation to these products brand studies. The aim of this study is to identify factors related to the low penetration of the company brand Decora Candles in the state of Piauí, Brazil. For this, a quantitative and qualitative approach was used. A quantitative approach was restricted to a question that sou… Show more
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