Information and Communication Technologies in Tourism 2021 2021
DOI: 10.1007/978-3-030-65785-7_27
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Do Tourists from Different Countries Interpret Travel Experience with the Same Feeling? Sentiment Analysis of TripAdvisor Reviews

Abstract: National parks attract millions of tourists to enjoy the beauty of nature. The opinions and feelings expressed by tourists in their reviews through social media significantly impact other visitors’ tourism-related decisions. Notably, tourists from different countries visiting the same park may express different sentiments and post different experiences. It is not clear if those differences could be attributed to the differences in sentiment analysis software for different languages, or they reflect existing va… Show more

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Cited by 11 publications
(11 citation statements)
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“…The analysis further reveals that societal culture might be a new variable in market research, especially in target market analysis, in addition to established ones such as demographics and lifestyle milieus. Finally, this study supports results from recent literature, suggesting that machine learning can give valuable insights by processing large amounts of UGC from review sites [33].…”
Section: Discussionsupporting
confidence: 89%
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“…The analysis further reveals that societal culture might be a new variable in market research, especially in target market analysis, in addition to established ones such as demographics and lifestyle milieus. Finally, this study supports results from recent literature, suggesting that machine learning can give valuable insights by processing large amounts of UGC from review sites [33].…”
Section: Discussionsupporting
confidence: 89%
“…To conclude, this study is novel in that cultural background was incorporated, using an established scientific concept, namely, the GLOBE clusters. Different from previous literature focusing on limited cultural groups [33], the findings of this research allows for the generalisation of all regions within a given cluster. By using machine learning and drawing connections to the culture of customers, this study concludes that analysing online restaurant reviews can give valuable insights for professionals in the field.…”
Section: Discussionmentioning
confidence: 99%
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“…The Ayo Nang Benjor dance movements depict people picking coffee, making grilled chilli sauce, cooking grilled rice, and processing bamboo into skewers. Movements that are simple but easy to understand are deliberately structured to make them accessible for tourists to interpret (L. Wang and Kirilenko 2021). Confirmation of interpretation also appears in the lyrics of the song Kibar Benjor with the slogan being sung repeatedly, saying the phrase "Ayo Nang Benjor".…”
Section: Fig 1 Logo Branding Benjor Villagesmentioning
confidence: 99%
“…Choi and Joen have shown that tourism can be a source of economic stimulus albeit regionally. For example, money spent on recreational equipment and groceries constitute a strong boon for the local economy.To determine the impact of tourists' sentiments on their spending and the decision of prospective tourists,Wang and Kirilenko (2021) analyze the 27,177TripAdvisor reviews of tourists who have visited top six attractions of the Grand Canyon National Park, Arizona, United States. Their analysis reveals that all reviews tend to be positive, but visitors from Europe and Japan express lesser satisfaction with their visits.…”
mentioning
confidence: 99%