“…Applying this approach to studying such contract types as revenue sharing (Zenkevich, Gladkova, 2018), sales rebate (Berezinets, Meshkova, Nikolchenko, 2019) and buyback contract (Berezinets et al, 2020), the authors come to a conclusion that these contracts do not allow to achieve supply chain coordination for their application maximizes only the retailer's and the supply chain profit, and not the supplier's. They introduce the definition of conditionally coordinating contract that allows to achieve maximal retailer's profit, improve the supplier's profit compared to that earned with the wholesale-price contract, and, thus, maximizes the supply chain profit, which is the sum of the supplier's and retailer's profits.…”