“…Strategic alliances have the potential to create economic value (Gulati and Singh, 1998;McEvily and Zaheer, 1999) and, on average, empirical evidence corroborates this view (Chan et al, 1997;Sarkar, Echambadi, and Harrison, 2001). However, approximately half of all strategic alliances fail (Kale, Dyer, and Singh, 2002).…”