Do pop-up ads in online videogames influence children’s inspired-to behavior?

Abbasi, Amir Zaib; Rehman, Umair; Ting, Ding Hooi; Quraishi, Muhammad Ali

doi:10.1108/yc-06-2021-1347

Cited by 8 publications

(4 citation statements)

References 60 publications

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“…Purposive sampling was employed since it is a reliable sampling technique used in marketing and social sciences research (Etikan et al, 2016 ). Purposive sampling is essentially a non-probability sampling approach (Abbasi et al, 2021b ), where the researcher applies individual judgment to choose the representative participant population, which is compatible with the aims and objectives of the study. In the current context, purposive sampling allows us to achieve greater access to our target audience for digital gaming.…”

Section: Methodsmentioning

confidence: 99%

Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

et al. 2022

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This research investigates the factors that affect male gamers' behavioral intention to play PlayerUnknown's Battlegrounds (PUBG), which is one of the most widely played online games of today's era. We examine the factors through the lens of the hedonic consumption model (i.e., playful-consumption experiences) and use the gratification theory to predict behavioral intention to play PUBG. Data from 248 male PUBG gamers were analyzed using PLS-SEM analyses. The study involved an initial stage where an estimation model (i.e., measurement model) was analyzed to assess the constructs' reliability and validity. Following this, the second stage involved assessing the theoretical model to test the relationship between the principle constructs. The study found that playful-consumption experience factors, such as escapism, emotional involvement, sensory experience, enjoyment, and arousal, significantly influenced the behavioral intentions to play PUBG. The research findings further indicate that role-projection and fantasy failed to impact consumers' intention to play PUBG. This study provides both theoretical and practical implications. It fills the literature gap by focusing on predicting the behavioral intention to play PUBG through the playful-consumption experiences of a popular online multiplayer game. Practically, this study could potentially open avenues for gaming companies to address how different playful-consumption experiences impact game users' behavioral intentions.

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Section: Methodsmentioning

confidence: 99%

Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

et al. 2022

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“…On the one hand, COVID has undoubtedly been one of the most extensive fronts of study within the field of video games. Research has been carried out on the role of video games in the pandemic [43], anxiety and the effects of video games on children during this period [44][45][46], as well as studies on self-determination during the pandemic and the positive effects of technology during the pandemic [47].…”

Section: Theoretical Framework and State Of Artmentioning

confidence: 99%

“…We found that, among the top content creators in Spanish, we needed to go down to number 20 to find the first woman, and of the first thirty, there were only two women. With the lack of female references among the top content creator positions, the task of imitation is complicated by not finding a variety of characters in which women can see themselves reflected [45]. On the other hand, among e-sports players, we found that only 24.4% are women, which explains the lack of this motivation among the female gender [1].…”

Section: H1mentioning

confidence: 99%

Moving towards the End of Gender Differences in the Habits of Use and Consumption of Mobile Video Games

Rodriguez-Barcenilla

Mohedano

2022

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The world of video games has become one of the most important entertainment niches for society. In the last decade it has surpassed in turnover audio-visual markets such as cinema and music, driving the development of a new form of communication. The increase in the number of female gamers has highlighted the need to discover differences and similarities between players, both in habits and motivations. We present a study based on a survey procedure for the completion of a questionnaire that aimed to cover the age range of 18 to 30 years of Spanish youngsters and that reached a total of 711 valid responses. The results showed that there were no significant differences in terms of hours spent playing video games between the two genders, although there were motivational differences in the reasons for playing, specifically in terms of competition and challenge. The discussion of the results was carried out by means of a comparative statistical analysis of means to confirm the hypotheses and meet the objectives. Despite the existence of significant differences between genders, these were not as notable as might be expected. When it comes to gaming, as we have detected in our study, there were some consumption habits with differentiated gender patterns; however, in relevant indicators such as hours of consumption, increase in lockdown consumption, and spending, there were no significant differences. The gender gap that existed a few years ago between video gamers is becoming progressively narrower.

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“…Convenience, high computing power, portability and relatively low prices are behind the growth in demand for mobile phones (Balakrishnan and Griffiths, 2018; Bringula et al , 2018). In addition to the growth in mobile phone demand, mobile games’ popularity is growing worldwide (Abbasi et al , 2021; Balakrishnan and Griffiths, 2018; Hsiao and Chen, 2016).…”

Section: Introductionmentioning

confidence: 99%

Antecedents of mobile device purchase intention by mobile gamers

Mainardes,

Paixão Júnior,

Rodrigues

2023

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Purpose This study aims to verify the antecedents influencing mobile gamers’ intentions to purchase mobile phones. To this end, the constructs price–quality relationship, price sensitivity, perceived quality, identification with the group of gamers and referrals from other gamers were identified in the literature. Design/methodology/approach Data were collected through an online questionnaire with 335 consumers. The model was tested using partial least squares. Findings It was verified that the price–quality relationship directly influences mobile gamers' intentions to purchase mobile phones. Also, it was observed that price sensitivity of mobile gamers directly influences the price–quality relationship and indirectly influences the intention to purchase mobile phones to play games. It was further verified that this price sensitivity is directly influenced by the perceived quality of mobile gaming devices. Finally, it was observed that referrals from other gamers directly influences the perceived quality and onès identification with the group of gamers. Research limitations/implications This study concluded that developing strategies focused on prices of mobile phones gamers use to play games tends to influence mobile gamers' purchase intentions. This paper extends the study of mobile device purchase behavior, uniting constructs studied separately and proposing connections not yet tested, assisting in the theoretical understanding of the factors that contribute to the intention to purchase mobile devices. Originality/value This study is theoretically justified for four reasons: it focused on a specific group of consumers, mobile gamers, which is a constantly growing audience; it brought an innovative model, testing the influence of the perceived quality of mobile gaming devices on the price sensitivity of mobile gamers; there are spaces for new research on mobile device purchase intention; and it may assist in the theoretical understanding of the factors contributing to mobile device purchase intention.

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Do pop-up ads in online videogames influence children’s inspired-to behavior?

Cited by 8 publications

References 60 publications

Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

Moving towards the End of Gender Differences in the Habits of Use and Consumption of Mobile Video Games

Antecedents of mobile device purchase intention by mobile gamers

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