“…US‐based studies of patient choice of hospital (Luft et al ., 1990; Burns and Wholey, 1992; Tay, 2003; Cutler et al ., 2004; Howard, 2005; Ho, 2006; Pope, 2009) find that higher hospital quality increases demand. Similar findings have been reported for the Netherlands (Varkevisser et al ., 2012), Italy (Moscone et al ., 2012) and England (Beckert et al ., 2012; Gaynor et al ., 2012; Sivey, 2012). In the US, the introduction of report cards for health insurance plans and hospitals have led patients to choose better quality plans and providers (Scanlon et al ., 2002; Wedig and Tai‐Seale, 2002; Kolstad and Chernew, 2009).…”