“…In the UK, it is possible that caseload midwifery model could allow some preconception care by midwives (Killingley, ) although inadequate awareness of infertility and fertility treatments among midwives (Mounce, ) might hamper its effectiveness. Midwives would not normally encounter couples outside pregnancy, and therefore, their role in providing care and advice to infertile couples would be unusual (Wilson & Leese, ). Unfortunately, although the provision of women‐centred care is a key issue in midwifery practice (NMC, ), the requirement for the midwife to provide preconception care has not been reiterated in the latest standards.…”