“…Together, this suggests that individuals are driven by the do-no-harm principle (Baron, 1995(Baron, , 1996Van Beest, Wilke, & Van Dijk, 2003;Van Beest et al, 2005), which states that people are reluctant to harm one party to benefit another one. We argued that people consider inflicting a loss to the other party as more harmful than withholding a gain and are therefore less motivated to maximize their own outcomes in a negatively valenced bargaining.…”