2022
DOI: 10.1002/bse.3123
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Do major customers encourage innovative sustainable development? Empirical evidence from corporate green innovation in China

Abstract: This paper examines the impact of customer concentration on green innovation in Chinese listed firms between 2006 and 2018 through the dynamic panel generalized method of moments regressions. It is reported that major customers positively impact corporate green innovation, indicating that firms have more incentives to engage in innovative green practices to maintain stable relationships with major customers. In addition, the positive relationship between customer concentration and green innovation is more pron… Show more

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Cited by 39 publications
(34 citation statements)
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References 82 publications
(134 reference statements)
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“…Green innovation is the process of promoting and improving products or production in energy conservation, pollution prevention, waste recycling, green product design, and environmental management (Chang, 2011; Chen, 2008; Martínez‐Ros & Kunapatarawong, 2019), which is a win‐win solution for firms to reduce the conflict between economic development and environmental protection (Bhatia, 2021; Hao et al, 2022). On the one hand, green innovation can help firms realize environmental benefits, such as saving energy, reducing carbon dioxide emission, and improving product recovery rate (Zhang et al, 2020); on the other hand, green innovation is beneficial for firms to increase economic benefits by promoting green production capacity, improving firms' image, and gaining customer recognition (Huang et al, 2022; Wang, 2020). Therefore, green innovation is an important strategy for firms to achieve sustainable development.…”
Section: Introductionmentioning
confidence: 99%
“…Green innovation is the process of promoting and improving products or production in energy conservation, pollution prevention, waste recycling, green product design, and environmental management (Chang, 2011; Chen, 2008; Martínez‐Ros & Kunapatarawong, 2019), which is a win‐win solution for firms to reduce the conflict between economic development and environmental protection (Bhatia, 2021; Hao et al, 2022). On the one hand, green innovation can help firms realize environmental benefits, such as saving energy, reducing carbon dioxide emission, and improving product recovery rate (Zhang et al, 2020); on the other hand, green innovation is beneficial for firms to increase economic benefits by promoting green production capacity, improving firms' image, and gaining customer recognition (Huang et al, 2022; Wang, 2020). Therefore, green innovation is an important strategy for firms to achieve sustainable development.…”
Section: Introductionmentioning
confidence: 99%
“…Managerial ownership is measured by shares held by senior executives and log transformed (Liao et al, 2015). Previous studies show that managerial ownership affects firms' green innovation (Huang et al, 2023). Ownership concentration is measured as the total percentage of ownership held by the top five major shareholders of a company (Zhang et al, 2016).…”
Section: Control Variablesmentioning
confidence: 99%
“…Environmentally conscious consumers are increasingly demanding firms tailor their strategy toward providing environmentally friendly products and services. Huang et al, 2023;Kesidou & Demirel, 2012.…”
Section: Drivers Of Green Innovation Description and Relevant Insight...mentioning
confidence: 99%