2005
DOI: 10.1002/asi.20260
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Do‐it‐yourself information technology: Role hybridization and the design–use interface

Abstract: Information technology designers and users are generally treated as interacting yet distinct groups. Although approaches such as participatory design attempt to bring these groups together, such efforts are viewed as temporary and restricted to a specific knowledge domain where users can share key information and insights with designers. The author explores case studies that point to a different situation, role hybridization. Role hybridization focuses on the ability of individuals to shift from one knowledge … Show more

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Cited by 17 publications
(12 citation statements)
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“…The role of individuals is also essential: those with knowledge of multiple domains (Fleischmann, 2006) or technological competence can act as "translators" (Mackay, 1990), "tinkerers" (MacLean, Carter, Lövstrand, & Moran, 1990), "gardeners" (Nardi, 1993), and "mediators" (Bansler & Havn, 2006;Orlikowski,Yates, Okamura, & Fujimoto, 1995) of novel uses. But the relevance of these findings to consumer IT appropriation is unclear.…”
Section: Introductionmentioning
confidence: 99%
“…The role of individuals is also essential: those with knowledge of multiple domains (Fleischmann, 2006) or technological competence can act as "translators" (Mackay, 1990), "tinkerers" (MacLean, Carter, Lövstrand, & Moran, 1990), "gardeners" (Nardi, 1993), and "mediators" (Bansler & Havn, 2006;Orlikowski,Yates, Okamura, & Fujimoto, 1995) of novel uses. But the relevance of these findings to consumer IT appropriation is unclear.…”
Section: Introductionmentioning
confidence: 99%
“…One significant example of cyberagency is that of cyberfrogs (Fleischmann, 2003(Fleischmann, , 2004(Fleischmann, , 2006b(Fleischmann, , 2007a. Cyberfrogs are computer simulations of frog dissection used in K-12 biology education.…”
Section: The Cyberagency Of Information Technologymentioning
confidence: 99%
“…It can be a consequence of appropriation (Eglash, Croissant, DiChiro, & Fouche, 2004;Hess, 1995), immersion (Beyer & Holtzblatt, 1995;Heidorn, Mehra & Lokhaiser, 2002;Lindsay, 2003), blending (Bowers & Pycock, 1994;Mackay, Carner, Beynon-Davies & Tudhope, 2000;Suchman, 1994) or expansion (Fleischmann 2006). Fleischmann notes that designers have higher status and that expansion into designer role is both more permanent and more transformative than other forms of hybridization.…”
Section: Organizational Socialization Roles and Role Hybridizationmentioning
confidence: 99%
“…From a traditional perspective our behavior reinforced our status as the primary decision makers. But to the extent that engaging in role play within the framework of role hybridization heightens status, management transparency might have impaired its status in the perception of residents (Fleischmann 2006 …”
Section: Insightsmentioning
confidence: 99%