Do It for the Viewers!

McRoberts, Sarah; Bonsignore, Elizabeth; Peyton, Tamara; Yarosh, Svetlana

doi:10.1145/2930674.2930676

Cited by 38 publications

(32 citation statements)

References 35 publications

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“…Participants who produced content for Internet video services were often proud of their videos and of the number of subscribers to their channels, and some of their YouTube and Twitch channels had hundreds of subscribers. According to McRoberts et al (2016), YouTube is the children's way to get their voice heard, and young authors are also often actively interacting with their audience and promoting themselves and their brand in the same ways professional YouTubers do. Regardless of their future success as YouTubers, in the process they learn the social and technical skills needed to produce videos and maintain their channels, providing them useful skills for the future.…”

Section: Creating and Sharing Activitiesmentioning

confidence: 99%

Children’s gaming involves much more than the gaming itself: A study of the metagame among 12- to 15-year-old children

et al. 2020

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In addition to gaming, there are many other activities around digital games. These metagame activities have so far been studied from the perspective of single metagame phenomena and rarely from the perspective of the children who play digital games. This exploratory, qualitative study provides an overview of children’s metagame activities. A total of 142 children’s essays and lists of their metagame activities were analyzed using qualitative content analysis. The children’s metagame activities included game-enabling activities, strategizing activities, discussing activities, information-seeking activities, creating and sharing activities, and consuming activities. The results contribute to the body of literature on metagaming and provide an overview of children’s metagame activities around digital games, as well as new perspectives on digital games and learning.

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Section: Creating and Sharing Activitiesmentioning

confidence: 99%

Children’s gaming involves much more than the gaming itself: A study of the metagame among 12- to 15-year-old children

et al. 2020

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“…Dichos videos están grabados como un monólogo dirigido a una audiencia y en ellos aparecen las primeras apelaciones a esta: saludos y agradecimiento del seguimiento y los comentarios. No obstante, no aparecen otros tipos de apelación comunes entre Youtubers profesionales (McRoberts et al, 2016), como son dedicar atención a seguidores específicos o sugerirles que interactúen con el canal de manera específica (pulsando "me gusta" o comentando). Hemos de tener en cuenta que no es casualidad que los Youtubers profesionales tiendan a realizar dichas acciones, ya que YouTube promociona videos a lugares de mayor visibilidad en función de algunas de esas métricas (número de visualizaciones, comentarios, "me gusta" ...).…”

Section: Fase 2: Embarazo De Julenunclassified

La profesionalización de los youtubers: el caso de Verdeliss y las marcas

Illera

Benito

2018

RLCS

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Gracias a la plataforma YouTube, personas previamente desconocidas pueden llegar a generar una comunidad tan grande que muchas marcas que se ven seducidas para colaborar con ellos mediante una nueva forma de publicidad y product placement. Nos centramos en el caso de Verdeliss, una jóven madre española de seis hijos que ha profesionalizado así su actividad en YouTube. Metodología. Se ha realizado un análisis de contenido 606 videos publicados en el canal de YouTube de Verdeliss verificando la presencia (espontánea o pagada) de las marcas y su evolución. Resultados. Se establecen 4 fases diferenciadas en su producción de contenido, cada una con diferentes características. La última fase de su producción corresponde la colaboración permanente con marcas comerciales. Conclusiones. Este nuevo perfil profesional de influencer está obligando a las marcas a reinventar su comunicación para continuar conectando con sus consumidores.

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“…For example, research on popular beauty bloggers has analyzed the algorithm's effect on driving a hegemonic gender identity and on facilitating unfair levels of visibility among certain categories of video bloggers [10]. Furthermore, prior research on YouTube content creators has explored their relationship with multi-channel networks [31], their motivations and strategies [12], their user agency as a nuanced and multifaceted concept [86], their real-life impact on teenagers [89], and a comparison of young YouTubers to adult and professional YouTubers [61].…”

Section: Creating Content On Youtubementioning

confidence: 99%

Agent, Gatekeeper, Drug Dealer

Pedersen

Salehi

2019

Proc. ACM Hum.-Comput. Interact.

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Online content creators have to manage their relations with opaque, proprietary algorithms that platforms employ to rank, filter, and recommend content. How do content creators make sense of these algorithms and what does that teach us about the roles that algorithms play in the social world? We take the case of YouTube because of its widespread use and the spaces for collective sense-making and mutual aid that content creators (YouTubers) have built within the last decade. We engaged with YouTubers in one-on-one interviews, performed content analysis on YouTube videos that discuss the algorithm, and conducted a wiki survey on YouTuber online groups. This triangulation of methodologies afforded us a rich understanding of content creators' understandings, priorities, and wishes as they relate to the algorithm. We found that YouTubers assign human characteristics to the algorithm to explain its behavior; what we have termed algorithmic personas. We identify three main algorithmic personas on YouTube: Agent, Gatekeeper, and Drug Dealer. We propose algorithmic personas as a conceptual framework that describes the new roles that algorithmic systems take on in the social world. As we face new challenges around the ethics and politics of algorithmic platforms such as YouTube, algorithmic personas describe roles that are familiar and can help develop our understanding of algorithmic power relations and potential accountability mechanisms. CCS Concepts: • Human-centered computing → Computer supported cooperative work.

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Do It for the Viewers!

Cited by 38 publications

References 35 publications

Children’s gaming involves much more than the gaming itself: A study of the metagame among 12- to 15-year-old children

Children’s gaming involves much more than the gaming itself: A study of the metagame among 12- to 15-year-old children

La profesionalización de los youtubers: el caso de Verdeliss y las marcas

Agent, Gatekeeper, Drug Dealer

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