[a] Molecular rotation in liquids is usually understood in terms of diffusion based theories wherein the diffusion coefficient is inversely related to the macroscopic viscosity of the medium. [1] In organized assemblies, however, the picture is more complex as the viscosity is not uniform and thus the molecular rotation is often described in terms of local viscosity or microviscosity. Since the parameter microviscosity cannot be measured by direct experimental methods, it is difficult to predict the rotation of a probe molecule solubilized in an organized assembly. Among the organized assemblies, probe rotation in reverse micelles has been extensively investigated [2][3][4][5][6][7][8][9] and the observed reorientation times have been rationalized in terms of micellar packing, albeit in a qualitative manner. In other words, no quantitative relationship has been reported in literature. Thus, the objective of this communication is to find a quantitative relation between probe reorientation time and critical packing parameter n/a 0 l c , where n, a 0 and l c are, respectively, volume of the hydrophobic tail, effective head group area and effective chain length of the surfactant.[10] It is a well-known fact that for the formation of reverse micelles the critical packing parameter should be greater than 1 and this parameter has been found to be as high as 4 or more for typical reverse micellar systems such as AOT/cyclohexane/water at low water content. [11] In this work, we have investigated rotational diffusion of an ionic probe rhodamine 110 (see Figure 1) in sodium dodecyl sulphate (SDS)/1-hexanol/water reverse micelles at 17 different compositions of the ternary system. The compositions were chosen such that not only the mole ratio of water to surfactant (W) was varied but also that of 1-hexanol to SDS (R). Fluorescence anisotropy measurements were performed in the W range of 10-37 while R was varied in the region of 5-48. The phase diagram of the ternary system of SDS/1-hexanol/water is available in literature [12] and the reverse micellar parameters such as aggregation number (N a ), radius of the water pool (R w ) and radius of the micelle (R c ) have been determined using fluorescence quenching method by Rodenas and PØrez-Benito. [13] From their investigation, it has become evident that 1-hexanol acts as a co-surfactant as well as a dispersant medium. It has also been observed that N a and R w increase linearly with an increase in the concentration of the surfactant and water, respectively.Fluorescence decays of the probe rhodamine 110 in 1-hexanol and SDS/1-hexanol/water reverse micellar systems could be fitted using a single-exponential function with a lifetime of 3.80 ns, which was found to be independent of the composition used in the study. The anisotropy decay r(t) of the probe in 1-hexanol could also be fitted with a single-exponential function and the reorientation time was found to be 1.76 AE 0.05 ns. However, two time constants were needed to fit the anisotropy decays of rhodamine 110 in the reve...