“…Secondly, for several years MNEs from 'resource-rich Africa' have continued to grapple with the accelerated pace of change in global spaces (Amankwah-Amoah, 2014; Amankwah-Amoah et al, 2018) compared with the dragon MNEs (Mathews, 2006), multilatinas (Aguilera et al, 2017) and MNEs from other emerging economies. Our study is a response to the calls by Adams et al (2014), Ibeh et al (2018), Amankwah-Amoah (2018); Boso et al (2018), Adomako et al (2019), Boso et al (2019), Adomako et al (2020) and Edacherian and Panicker (2021) to enhance our understanding of the unique institutional contexts as well as how market demands shape the strategic behaviours of EMNEs from Africawho are latecomers in the global economy (Storper et al, 1998;Verhoef, 2018).…”