“…Unarguably, today's complex business environment is saturated with micro and macro levels influences which imperatively require adequate research, policy and practical attention (Appiah et al, 2021). Macroenvironment contains variables that are beyond the control of an organization, but which nevertheless must be analyzed in order to adapt business and investment strategies to the changing business environment (Johnson et al, 2008;Appiah et al, 2018Appiah et al, , 2021. As asserted by Appiah et al (2018) political, economic, social, technological, legal, environmental, demographic, ethical, and regulatory are considered the major forces of the macro environment.…”