Do individuals' resist green home investment decisions? An empirical study from status quo bias and inertia perspective
Sharmila Devi R,
Swamy Perumandla
Abstract:IntroductionThe study explores the influence of Status Quo Bias theory constructs and the mediating role of inertia on individuals' resistance in making sustainable green home investment decisions among Indian homeowners and prospective homebuyers.MethodsA structured questionnaire was administered to 404 participants, and data analysis was performed using Partial Least Squares Structured Equation Modeling (PLS SEM).ResultsThe findings indicate that factors such as loss aversion, transition costs, adherence to … Show more
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