Do Incentives Matter? An Examination of On‐line Privacy Concerns and Willingness to Provide Personal and Financial Information

Ward, Steven; Bridges, Kate; Chitty, Bill

doi:10.1080/1352726042000263575

Cited by 67 publications

(54 citation statements)

References 18 publications

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“…The consumer's decision to respond to a request for personal information is an important issue. Ward, Bridges and Chitty (2005) suggested that the context in which information is required could influence the consumer's answer toward the request. Previous researches have demonstrated that that a reward in exchange for participation in the survey can enhance cooperation.…”

Section: The Flow Experience and Personal Information Sharingmentioning

confidence: 99%

Online Promotional Games: Impact of Flow Experience on Word-of-Mouth and Personal Information Sharing

Renard¹

2013

IBR

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Viral campaigns widely use online promotional games. They are an innovative and a compelling way to capture the attention of the target audience, and encourage consumers to interact with brands. The goal is to offer consumers a content that influence customer behaviour. As more immersive games are developed, online promotional games possess a number of features that make them a compelling opportunity for the study of flow. Flow is a mental state of operation in which a person is fully immersed in what he or she is doing. In this way, this research proposes to evaluate the impact of online promotional games on the willingness to communicate personal and social data (word-of-mouth) in respect with an approach focused on flow. A study is carried out on a sample of French individuals from a mega base of e-mails for promotional offers. Respondents were invited to play to a branded online promotional game created for a viral marketing campaign. The results show that the flow experience depends on the balance between the perceived skill ability and the perceived challenge. Flow experience is positively related impact the decision to diffuse the message and to share personal information with the brand.

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Section: The Flow Experience and Personal Information Sharingmentioning

confidence: 99%

Online Promotional Games: Impact of Flow Experience on Word-of-Mouth and Personal Information Sharing

Renard¹

2013

IBR

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“…Second, for research on the acceptance of profiling we offer first insight on its application in advisory service encounters. Like in online financial profiling [47,49], clients hesitate to provide personal information if they cannot relate it to the goal of the advisory service encounter. Interestingly, this appears to be only an issue in (computer-supported) joint profiling; the clients did not report privacy issues in the paper-and pen setting, although similar information was collected.…”

Section: Discussionmentioning

confidence: 99%

“…This is known in literature as personalization privacy paradox [3,47]. In the specific context of online financial information, it has been shown that "the benefits of price discounts and personalized service were found to be non-effective means of gaining consumers' personal information" [49]. In other words, in online services the value of personalization seems to be lower than the value of privacy and information transparency.…”

Section: Client Profiling and Its Acceptance In Advice Givingmentioning

confidence: 99%

“…More realistic profiling has been studied in the context of online marketing and online financial services. Here, profiling is typically implemented by online questionnaires [49]. As elaborated before, user acceptance is low here, but one reason may be poor design.…”

Section: Supporting Profiling In Advice Givingmentioning

confidence: 99%

“…Consequently, clients have all reasons to be reluctant in releasing personal data to a bank, even if personal data is exchanged for a personalized product or solution [49]. Designing for information and process transparency has been proposed as a general solution approach for financial service encounters by Nussbaumer et al [34], but their concerns were primarily around the later phase of the advisory session; they addressed profiling only in a superficial manner.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Why do you ask all those questions? Supporting client profiling in financial service encounters

Kılıç

Dolata

Schwabe

2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus

Ryu

2023

J of Consumer Behaviour

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With their capacity to track geo‐specific location information rapidly expanding, the practice of location‐based advertising (LBA) is becoming increasingly prevalent. While LBA can provide relevant and financial benefits, concerns about data collection and privacy are also on the rise. In the following two experiments, based on the privacy calculus theory and parallel mediation analyses, an explanatory framework is presented to lay out how consumers choose to disclose their personal information and accept LBA depending on location congruent levels of a mobile ad message by assessing the benefits as well as costs of disclosing personal information. In Study 1 (N = 186), it was found that both perceived benefits and costs fully mediated the experimental effects of location congruence (congruent vs. incongruent) on intentions to disclose personal information as well as accept LBA practice. In Study 2 (N = 230), a 2 (location congruence: congruent vs. incongruent) × 2 (sales promotion: yes vs. no) factorial experiment was conducted. The results from moderated mediation analysis showed that privacy concerns due to location tracking disappeared when sales promotion was offered. These results indicate that consumers' information disclosure and LBA acceptance can be understood as a trade‐off between incentives and privacy issues in which privacy concerns can be alleviated when financial benefits are offered.

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Do Incentives Matter? An Examination of On‐line Privacy Concerns and Willingness to Provide Personal and Financial Information

Cited by 67 publications

References 18 publications

Online Promotional Games: Impact of Flow Experience on Word-of-Mouth and Personal Information Sharing

Online Promotional Games: Impact of Flow Experience on Word-of-Mouth and Personal Information Sharing

Why do you ask all those questions? Supporting client profiling in financial service encounters

Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus

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