Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity

Preuss, Susanne; Max, Malte M.

doi:10.1016/j.aos.2023.101510

Accounting, Organizations and Society

2023

DOI: 10.1016/j.aos.2023.101510

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Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity

Susanne Preuss,

Malte M. Max

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2024

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Cited by 2 publications

References 66 publications

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Commentary: On theory, data, and interpreting results in political CSR research: Reflecting on “Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity”

Roberts

2024

Accounting, Organizations and Society

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Commentary: On theory, data, and interpreting results in political CSR research: Reflecting on “Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity”

Roberts

2024

Accounting, Organizations and Society

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How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data

van Schie,

Preuss

2024

MAB

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Corporate activism is an important tool to bring attention to societal issues. While it can have many benefits, it also comes with risks, such as alienating a relevant share of a firm’s consumers. In this study, we use mobile phone geolocation data to examine how firms’ LGBTQ+ activism influences consumer behavior. Our results suggest that LGBTQ+ activism decreases consumer store visits in the short term. The effect occurs in both liberal and conservative counties. This is surprising, as liberals generally react favorably to LGBTQ+ activism. One possible explanation is that (liberal) consumers reduce their store visits due to pink washing concerns.

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Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity

Cited by 2 publications

References 66 publications

Commentary: On theory, data, and interpreting results in political CSR research: Reflecting on “Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity”

Commentary: On theory, data, and interpreting results in political CSR research: Reflecting on “Do firms put their money where their mouth is? Sociopolitical claims and corporate political activity”

How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data

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