Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality

The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

“…Roselius, 1971) and online store environments (e.g. Chenga et al, 2008;Liljander et al, 2009) and extend the previous findings by showing that this relationship exists for two specific types of perceived risks associated with online apparel shopping.…”

“…Findings of Chenga et al (2008) suggest a negative relationship between online retailers' image and consumers' perceived online risk. Although Chenga et al's (2008) study does not separate perceived risk by specific dimensions as in our study, it does show that perceived risks are generally reduced by a favorable online store image.…”

Asymmetric effects of online consumer reviews

“…Regarding "expertise", the positive effect found is in line with Cheng et al (2008), who relate higher expertise with a higher perception of usefulness. Also, it seems that expert reviewers tend to produce fun reviews, in line with Jeppesen and Frederiksen (2006).…”

Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping

“…Furthermore, research has argued that UTAUT has overlooked a critical factor-perceived risk (e.g., Im et al, 2008). Among the identified dimensions of risk associated with online purchasing, product risk has been consistently identified with increased cognitive effort in making choices online and hence with reduced online purchases (Cheng et al, 2008;Forsythe et al, 2006;Soopramanien and Robertson, 2007). Our research adapts and extends UTAUT as a theoretical guide to examine how the key predictor-performance expectancy (both functional and hedonic) and product risk influence online purchase intensity.…”