Do Eco‐friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?

Shin, Jong-Kuk; Park, Min-Sook; Moon, Min Kyung

doi:10.1002/mar.20844

Cited by 12 publications

(7 citation statements)

References 45 publications

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“…In retail, a favourable purchasing environment involves a variety of external and internal components behind the controllable design of retail environment (Kotler, 1974;Turley and Milliman, 2000;Baker et al, 2002;Roschk et al, 2017). This context includes ergonomic and human factors as well as architecture (Bitner, 1992), colour schemes, product and store layout, lighting, temperature, sound, music, aroma and social factors such as the presence of store attendants (Turley and Milliman, 2000;Baker et al, 2002;Shin et al, 2015). Zhou and Wong (2004) describe store atmosphere as the conscious effort to create retail environments that produce specific emotional effects on consumers and increase the likelihood of purchase, suggesting that retailers can actively manipulate such stimuli (Vieira, 2013).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Store atmosphere and impulse: a cross-cultural study

Barros

Petroll

Damacena

et al. 2019

IJRDM

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Purpose The purpose of this paper is to investigate the influence of store atmosphere on consumers’ positive emotional responses and impulsive purchase behaviour. In addition, it analyses the moderating role of culture characteristics and situational variables on this influence. Design/methodology/approach The study carried out a quantitative face-to-face on-site survey of a retail fashion brand in two countries, Brazil and Germany. This paper extended the original model of Jung Chang et al. (2014) based on environment, design and social features (staff) by adding store atmosphere factors such as layout, music and lighting (Mohan et al., 2013), thereby defining store atmosphere as the way customers perceive and experience the combination of all those factors. Findings Data analysis from 313 consumers by structural equation modelling (PLS–SEM) showed that most factors influence consumers’ positive emotional responses, but no significant difference between countries. However, the effect of emotions on impulse purchase behaviour is stronger among collectivist consumers (Brazil) than among individualists (Germany). Originality/value This study sheds light on the links between store atmosphere and retail market in Brazil and Germany, framing its conclusions in the context of a comparison between cultures. The paper extends the growing research in the area by exploring the moderating role of the individualism–collectivism dimension of national culture in consumer buying behaviour by comparing the strength of various relationships across shoppers from individualistic vs collectivistic cultures.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Store atmosphere and impulse: a cross-cultural study

Barros

Petroll

Damacena

et al. 2019

IJRDM

View full text Add to dashboard Cite

show abstract

“…Under this scenario, consumers browsing the content could essentially feel better about themselves and their weight, as they may believe they already have the “healthy status” the NHS Web site is promoting. Hubristic pride is often associated with social comparisons (Shin, Park, & Moon, ) and a sense of prestige and social status (Ivanic, ). Consumers with this state of mind might have either a positive or negative reaction to the intervention, depending on whether they think the Web site is relevant to their perceived self‐identity.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Pride in Technology‐Based Health Interventions: A Double‐Edged Sword

Manika

Gregory‐Smith

Antonetti

2017

Psychology and Marketing

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We examine in this study the contrasting effects (positive and negative) of hubristic pride about one's weight, after exposure to a weight control Web site, on consumers’ attitudes and self‐regulatory behavior. Using an experiment embedded in a survey, we offer in this study insights into the multifaceted consequences generated by pride, when elicited by technology‐based social marketing interventions. Greater feelings of hubristic pride about one's weight translate into positive attitudes toward the Web site information but reduce the perceived relevance of the information to the self. This reduced perceived relevance leads to poor perceptions of Web site interactivity with consequent negative effects on behavioral regulation. Thus, increasing feelings of pride can be a double‐edge sword. Hubristic pride directly affects technology‐based behavioral intentions, such as intentions to download a health‐related mobile application, but indirectly influences nontechnology‐oriented intentions to take health action through attitudes. Marketers should be cautious of the mixed attitudinal and behavioral effects of pride.

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“…More recent studies in the retailing and product presentation research (e.g. Dion & Arnould, 2011;Joy et al, 2014;Kerfoot et al, 2003;Logkizidou et al, 2019;Reynoldsmcilnay et al, 2017;Shin et al, 2015) start exploring the joint effect of a combination of visual store cues on consumers' evaluations. For example, Reynolds-mcilnay et al (2017) have demonstrated that products which are neatly organised when displayed in high brightness levels that contrast more with the surrounding retail environment will be more preferred.…”

Section: Research Suggesting a More Holistic Approachmentioning

confidence: 99%

The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display

Logkizidou

2021

Journal of Global Fashion Marketing

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While retailers cannot stress enough the fact that, in reality, a variety of store design cues combine to make a merchandise's visual display (VMD), the product presentation research focuses mostly on investigating the effect of a single retail display cue, at a time, on consumer product evaluations. But, is "unity-in-variety" a neglected principle in the product presentation research? Scholars are increasingly suggesting more systematic study to identify combinations of key store cues that shape a product's display for more pertinent for the retailing practice exploratory research. In response, the present article reviews the relevant literature and organises the findings to propose a qualitative typology of VMD cues that can capture, holistically, the VMD construct. The proposed typology is then confirmed in two studies. The identified VMD cues are classified into five key VMD element categories (factors) comprising display fixtures, materials, organisation, staging technique and lighting, and all factors load on one higherorder VMD construct.

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Do Eco‐friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?

Cited by 12 publications

References 45 publications

Store atmosphere and impulse: a cross-cultural study

Store atmosphere and impulse: a cross-cultural study

Pride in Technology‐Based Health Interventions: A Double‐Edged Sword

The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display

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