Do disgusting and fearful anti-smoking advertisements increase or decrease support for tobacco control policies?

Halkjelsvik, Torleif

doi:10.1016/j.drugpo.2014.01.021

Cited by 16 publications

(15 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…33,34 We recruited a convenience sample of 3293 adult established cigarette smokers through the platform. This figure approximated our target sample size of 3390, which assumed power of .80, alpha of .05, quit intention variance of 1.80, 35 and a quit intention effect size of .11, a pooled estimate based on studies of anti-smoking messages and e-cigarette cues.…”

Section: Methodsmentioning

confidence: 99%

Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes

Jo¹,

Golden²,

Noar³

et al. 2018

tobacco reg sci

View full text Add to dashboard Cite

Objectives We examined effects of e-cigarette ad messages and visual cues on outcomes related to combustible cigarette smoking cessation: smoking cessation intention, smoking urges, and immediate smoking behavior. Methods US adult smokers (N = 3293) were recruited through Amazon Mechanical Turk and randomized to condition in a 3 (message: e-cigarette use anywhere, harm reduction, control) × 2 (e-cigarette cue presence or absence) between-subjects experiment. Stimuli were print ads for cigarette-like e-cigarettes (“cigalikes”) that were manipulated for the experimental conditions. We conducted ANOVA and logistic regression analyses to investigate effects of the manipulations. Results Message effects on cessation intention and smoking urges were not statistically significant. There was no evidence of cue effects or message × cue interactions across outcomes. Contrary to expectations, e-cigarette use anywhere and harm reduction messages were associated with lower odds of immediate smoking than the control message (AOREUA = 0.75, 95%CI = 0.58, 0.97, p = .026; AORHR = 0.72, 95%CI = 0.55, 0.93, p = .013). Conclusions E-cigarette use anywhere and harm reduction messages may encourage smoking cessation, given the observed reduction in immediate smoking. E-cigarette cues may not influence smoking cessation outcomes. Future studies should investigate whether message effects are a result of smokers believing e-cigarettes to be effective cessation aids.

show abstract

Section: Methodsmentioning

confidence: 99%

Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes

Jo¹,

Golden²,

Noar³

et al. 2018

tobacco reg sci

View full text Add to dashboard Cite

show abstract

“…Advertisements. Six video ads, taken from Halkjelsvik 14 , were used to induce either fear or pleasant emotions (humour). Three videos were used in each condition.…”

Section: Measures and Materialsmentioning

confidence: 99%

“…Support for tobacco control policies. The six items present in Halkjelsvic 14 were used, which were partly based on the Smoking Policy Inventory 30 to measure attitudes and opinions about tobacco control and smoking policies (e.g., "Smoking should be forbidden in all restaurants and coffee shops"). Participants rated their answers on a 7-point scale ranging from 1 ("Strongly disagree") to 7 ("Strongly agree").…”

Section: Measures and Materialsmentioning

confidence: 99%

“…Alternatives to fear appeals include the use of humour, but research is scarce on this topic. Halkjelsvic 14 , for example, investigated the effects of three different appeals (fear, disgust, pleasant) on support for tobacco control policies, finding that negative emotional triggers seem to only affect support for tobacco control policies among non-smokers. Regardless of the target emotion, several emotions might be elicited during a campaign 15 , and messages eliciting more than one emotion tend to be more effective 16 .…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Fear or Humour in anti-smoking campaigns? Impact on perceived effectiveness and support for tobacco control Policies

Reis¹,

Arriaga²,

Postolache

2019

Ciênc. saúde coletiva

View full text Add to dashboard Cite

Several anti-smoking campaigns have been used for decades to reduce smoking consumption. However, so far, there is no consensus regarding the effectiveness of inducing distinct emotions in reducing smoke consumption. This study tested the effects of two types of anti-smoking ads, inducing fear or humor, on emotions, perceived effectiveness, support for tobacco control policies, urges to smoke, and susceptibility to smoke. Participants (N = 108; 54 smokers) of both genders were randomly assigned to one of the two following emotion ads condition: fear (N = 52) or humor (N = 56). During exposure, the continuous flow of their emotions by self-report and physiologically was collected. Measures of ads impact on emotions, perceived effectiveness, urges and susceptibility to smoking, and support for tobacco policies were applied after exposure. The results have shown that fear ads were perceived as more effective and reduced the urges to smoke in smokers. Non-smokers were more supportive of tobacco control policies. In conclusion, this study showed that fear campaigns can reduce the urge to smoke among smokers and are perceived to be more effective. This perceived effectiveness can be partially explained by feelings of fear, regardless the other emotions it also triggers, and of the smoking status.

show abstract

“…Six antismoking video ads were used, taken from [11] with Portuguese subtitles included: 3 displaying humoristic cues to depict smoking scenarios or related products (Smoke Farts, 42s; Shark, 32s; Nico Breeze, 39s); and 3 depicting health consequences of smoking, used to elicit fear (Anthony Hicks, 40s; The Voice Within, 30s; Emphysema, 60s) taken from www.worldlungfoundation.org/mmr. The order with which Ps saw the set of 3 videos was counterbalanced in each condition.…”

Section: Experimental Design and Proceduresmentioning

confidence: 99%

Emotional flow monitoring for health using FLOWSENSE: An experimental study to test the impact of antismoking campaigns

Reis

Arriaga

Postolache

2015

2015 E-Health and Bioengineering Conference (EHB)

View full text Add to dashboard Cite

A multi-sensory system, entitled FLOWSENSE, was developed to monitor emotional responses in real time using both subjective (self-report) and objective (physiological) measures. To evaluate the program's reliability, an experiment was conducted using antismoking campaigns. Participants (N=92) were exposed to three advertisements of humor or of fear-appeals and asked to report continuously the emotions and the intensity they were feeling. Physiological responses were also collected by the system. Results showed statistically robust differences of emotions reported between the two different types of ads. Those exposed to the fear appeals ads reported significantly more often, with higher intensity and for longer periods of time fear and sadness, while the humor ads induced stronger positive emotions of happiness. The system was also able to localize fine grains of information which can help researchers understand and identify how health campaigns are influencing emotions and how this information may contribute to wider health outcomes.

show abstract

Do disgusting and fearful anti-smoking advertisements increase or decrease support for tobacco control policies?

Cited by 16 publications

References 18 publications

Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes

Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes

Fear or Humour in anti-smoking campaigns? Impact on perceived effectiveness and support for tobacco control Policies

Emotional flow monitoring for health using FLOWSENSE: An experimental study to test the impact of antismoking campaigns

Contact Info

Product

Resources

About