“…These impressions impact on whether consumers try, and adopt, the product. There are study in the context of durable products (see, for example, Ozden & Maksudunov, 2012;Insch & McBride, 2004;Liu & Johnson, 2005), non-durable consumer goods (see, for example, Richardson, 2012;Schaefer, 1997); in terms of consumer purchasing behavior, i.e. business to consumer (Chao & Rajendran, 1993) and industrial purchasing behavior, i.e.…”