Do demographic characteristics influence the financial literacy of microentrepreneurs?
Manisha Goyal,
Renu Aggarwal,
Savita Bhagat
Abstract:Financial literacy is crucial to the growth and development of any enterprise. This study investigates the impact of microentrepreneurs’ demographic characteristics on financial literacy by breaking it down into three components: financial knowledge, financial behavior, and financial attitude. The study data were collected from 132 microentrepreneurs through a survey questionnaire using a snowball sampling technique. An ordinary least square regression was used to analyze how entrepreneurs’ demographic charact… Show more
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