“…Prior studies, for example, Drucker () and Mackey, Mackey, and Barney (), have taken a more economic‐based perspective to assess the benefit of CSR engagement for a firm. Better CSP enhances corporate image, reputation (Fombrun & Shanley, ; McWilliams, Siegel, & Wright, ), and firm value (Chung, Jung, & Young, ). In the meanwhile, consumer loyalty towards and support for the firm are also increased (Godfrey & Hatch, ; Mackey et al, ).…”