Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle

Yao, Pinyi; Osman, Syuhaily; Sabri, Mohamad Fazli; Zainudin, Norzalina; Li, Yezheng

doi:10.1016/j.heliyon.2023.e19131

Cited by 4 publications

(2 citation statements)

References 65 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, even when users are dissatisfied with their performance and services, they may not necessarily adopt switching-behavior. This is because, influenced by various contextual factors, a gap may exist between intention and behavior [ 20 , 21 ]. One of the noteworthy factors is the cost of switching.…”

Section: Introductionmentioning

confidence: 99%

How information and communication overload affect consumers’ platform switching behavior in social commerce

Fan,

Osman,

Zainudin

et al. 2024

Heliyon

Self Cite

View full text Add to dashboard Cite

Section: Introductionmentioning

confidence: 99%

How information and communication overload affect consumers’ platform switching behavior in social commerce

Fan,

Osman,

Zainudin

et al. 2024

Heliyon

Self Cite

View full text Add to dashboard Cite

“…By 2027, 330.8 million consumers are projected to be using the online food delivery service far exceeding most countries except China. Most studies so far employ underpinning theories of the Norm Activation Model [17,18], Theory of Planned Behavior [19], Value Belief Norm [20], Technology Acceptance Model (TAM) [21,22], Unified Theory of Acceptance and Use of Technology (UTAUT) [23,24], and extended UTAUT [25,26]. Studies on drones as food delivery options are few in the Indian context.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model

Mathew,

Chowdhury,

Devpura

et al. 2023

Human Behavior and Emerging Technologies

View full text Add to dashboard Cite

As the food delivery sector grows in importance, new delivery modes to address service issues, such as costs, swift delivery, and environmental concerns, are being researched. However, research on drone-based food delivery services is still lacking, especially in the Indian context, which the current study aims to address. The study furthered the UTAUT2 model with additional perceived risk and price sensitivity constructs. Quantitative, cross-sectional data was collected nationwide using convenience sampling through online survey questionnaires. The 323 responses were analyzed using the partial least square-structural equation modeling method. The results identified effort expectancy, social influence, and hedonic motivation as significant predictors of attitude and behavioral intention. In an emerging economy with a vast consumer base, this study may offer a preliminary standpoint for understanding the consumer perspective on drone food deliveries. The findings of this study might be necessary for businesses that deal with food delivery logistics as a point of view to formulate successful strategies.

show abstract

Omnichannel marketing: a systematic review and research agenda

Mansurali,

Stephen,

Kasilingam

et al. 2024

The International Review of Retail, Distribution and Consumer R

View full text Add to dashboard Cite

Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle

Cited by 4 publications

References 65 publications

How information and communication overload affect consumers’ platform switching behavior in social commerce

How information and communication overload affect consumers’ platform switching behavior in social commerce

Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model

Omnichannel marketing: a systematic review and research agenda

Contact Info

Product

Resources

About