Do Coalition Loyalty Programs Really Work? Analyzing the Effect of Coalition Loyalty Program

Sidorchuk, Roman; Скоробогатых, Ирина; Meshkov, Aleksey; Ivashkova, Natalia; Мусатов, Борис

doi:10.17485/ijst/2016/v9i14/91093

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Empirical data on the carsharing users' motivation was collected by an online survey of young active consumers [9]. 164 valid questionnaires were collected.…”

Section: Methodsmentioning

confidence: 99%

Motivation for Carsharing Services: the Role of Sustainability Values

et al. 2021

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Sharing, collaborative consumption, and on-demand systems, provide various models of peer-to-peer exchanges of tangible and intangible assets. Sharing is believed to demonstrate the basic values of the sustainable development with focus on environmental, economic, and social issues. Carsharing services demonstrate high growth rate with personal safety requirements changing focus with COVID-19 pandemic. The behaviour of carsharing users is determined by several main motives: getting pleasure from and enjoying new technologies, realizing users’ views on reasonable consumption, strengthening one’s reputation among members of the community, and obtaining economic benefits. The article presents the results of carsharing motivation research. Online survey and deliberative research sessions revealed the importance of sustainable development values for the young active consumers.

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“…Empirical data on the carsharing users' motivation was collected by an online survey of young active consumers [9]. 164 valid questionnaires were collected.…”

Section: Methodsmentioning

confidence: 99%

Motivation for Carsharing Services: the Role of Sustainability Values

et al. 2021

View full text Add to dashboard Cite

show abstract

“…Empirical data on the distributed use motivation was collected by an online survey of young active consumers [26]. 184 valid questionnaires were collected.…”

Section: Online Survey Methodologymentioning

confidence: 99%

Values of sustainable development as motives for sharing

et al. 2020

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The distributed use economy is using digital platforms and partially overlaps with sharing, collaborative consumption, and on-demand systems, providing various models of peer-to-peer exchanges of tangible and intangible assets. Distributed use and sharing are believed to demonstrate the triple bottom-line of the sustainable development with focus on environmental, economic and social issues. The behaviour of the distributed use economy users is determined by several main motives: getting pleasure from and enjoying new technologies, realizing users’ views on reasonable consumption, strengthening one’s reputation among members of the community, and obtaining economic benefits. The article presents the results of research of distributed use economy users and the relation of their motives to the values of sustainable development. Online survey and deliberative research sessions revealed the importance of sustainable development values for the young active consumers.

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Do Coalition Loyalty Programs Really Work? Analyzing the Effect of Coalition Loyalty Program

Cited by 2 publications

References 5 publications

Motivation for Carsharing Services: the Role of Sustainability Values

Motivation for Carsharing Services: the Role of Sustainability Values

Values of sustainable development as motives for sharing

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