Do children really prefer visual complexity?

Hutt, Corinne; McGrew, Penny L

doi:10.3758/bf03336475

Cited by 20 publications

(4 citation statements)

References 12 publications

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“…and/or stimuli that are moderately novel or discrepant from well-remembered events will pro-yoke the most exploration (Berlyne, 1960, 19,64;Dember, Earl, & Paradise, 1957;Fowler, 1965;Hebb, 1949;Hutt, 1970;McCall, 1965;Piaget, 1952;Welker, 1956a). Young or inexperienced organisms are especially cautious and reticent to explore stimulus events that are extreme in this regard (Hutt & McGrew, 1969;Switzky, Haywood, & Isett, 1974), but sheer novelty alone is not likely to inhibit exploration by mature organisms (Hutt, 1970;Nunnally & Lemond, 1973).…”

Section: Explorationmentioning

confidence: 99%

Exploration and play: Resume and redirection.

Weisler¹,

McCall²

1976

American Psychologist

148

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In an effort to stimulate and guide research on exploration and play, a brief review and outline of the concepts "exploration" and "play" is presented. A broadly conceived discussion (including various organisms, ages, and disciplines) considers future research direction. It is concluded that exploration and play behaviors lend themselves to simple observations, manipulations, experimental designs, and methods of analysis. Real understanding of these behaviors may be based on consideration of (a) a wider diversity of behavioral manifestations of exploration and play, (b) a multivariate set of determinants, and (c) their association with internal mental and affective states. (31/2 p ref)

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Section: Explorationmentioning

confidence: 99%

Exploration and play: Resume and redirection.

Weisler¹,

McCall²

1976

American Psychologist

148

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“…The position of Nunnally and Lemond (1973) leads to the expectation that older children are more curious than are younger children because older children probably have more information conflict to resolve than do younger children. A few experimenters (Hutt & McGrew, 1969;Pielstick & Woodruff, 1965 have shown that young children manifest more curiosity than do older children. Other experimenters (Kaess & Weir, 1968;Thomas, 1966) have failed to find significant differences in curiosity as a function of age.…”

mentioning

confidence: 99%

Exploration, curiosity, and play in young children: Effects of stimulus complexity.

Switzky¹,

Haywood²,

Isett³

1974

Developmental Psychology

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“…Studies in art education and developmental aesthetics find a positive relationship between children's preference for complex stimuli and age (Aitken and Hutt, 1974;Hutt and McCrew, 1969;Thomas, 1966). More recent research confirms this relationship in the case of complex versus simple package design preferences (Zhang, 2018).…”

Section: Children's Development From Age 3 To12mentioning

confidence: 87%

When age meets culture: an investigation of children’s package design preferences

Zhang

2018

JCM

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Purpose This research aims to investigate whether and how differences may exist in children’s preferences of package design across cultures, with a focus on three aspects of package design: curvilinearity, figurativeness and complexity. Design/methodology/approach A large-scale questionnaire survey has been conducted in a face-to-face setting in the USA and China, generating valid responses from 763 American children and 837 Chinese children of age 3-12 years. Findings Unlike previous findings among adults, children from both cultures were found to unanimously prefer curved package design. Nevertheless, Chinese children showed greater preferences for figurative and complex package design than American children; these tendencies increased with age, suggesting significant age–culture interactions. Research limitations/implications The surprising finding of the lack of cultural difference in children’s preferences of curved package design suggests that such cultural preferences established in studies of adults may not emerge through time via cultural/social learning until after age 12. The limited cultures, stimuli and factors included in the study call for replications of the study in more realistic and broader settings. Practical implications The findings provide package design guidelines for consumer product marketers and designers/innovators targeting the Chinese and American children’s markets. Curved package designs are preferred by children from both cultures. Nevertheless, marketers should choose figurative and complex package design in accordance with the target children’s age and cultural background. Originality/value This study contributes to the limited empirical consumer behavior research on package design, especially that of children’s products. It also extends the literature on cultural psychology, experimental aesthetics and developmental psychology.

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Do children really prefer visual complexity?

Cited by 20 publications

References 12 publications

Exploration and play: Resume and redirection.

Exploration and play: Resume and redirection.

Exploration, curiosity, and play in young children: Effects of stimulus complexity.

When age meets culture: an investigation of children’s package design preferences

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