“…Emerging market multinationals (EMMs) have received increasing attention in international business literature in the last two decades (Agnihotri & Bhattacharya, 2018;Buckley et al, 2014;Demirbag et al, 2009;Marchand, 2017;Luo, 1998;Panibratov et al, 2018;Sarapovas et al, 2016). Studies have shown that EMMs differ from developed market multinationals (DMMs) in a number of areas such as strategic flexibility (Luo & Rui, 2009), motivation for expansion (Luo & Tung, 2007), pace of internationalization (Dunning, 2006;Mathews, 2006), and firm specific advantages (Guillen & Garcia-Canal, 2009).…”