Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions

Helpfulness of user-generated reviews as a function of review sentiment, product type and information quality

“…Given that product quality is difficult to ascertain before use, reviews of experience products tend to be subjective, emotional, and reflective of the personal consumption experiences (Pan & Zhang, 2011). Examples of experience products include books (Bjering, Havro, & Moen, 2015;Chen et al, 2008;Korfiatis et al, 2012), skin care (Bjering et al, 2015;Cheung, Xiao, & Liu, 2014;Willemsen et al, 2011), and music albums (Huang et al, 2015;Krishnamoorthy, 2015;Mudambi & Schuff, 2010).…”

Who do We Listen to More: Opinion Leaders or Friends? The Social Function of Conformity Behavior in Social Commerce

“…Prior work [10] has identified two types of online social information, namely, action-based and opinion-based.…”

“…Cheung, et al [10] indicated that consumers' purchase behavior is more important consumers' rating, and thus some websites have designed the function to show other consumers' purchase (i.e., taobao.com). We further suggest that social commerce sites distinguish between the two types of information (i.e., from friends and from opinion leaders) and think about more effective procedures to display to users about the information that is more diagnostic for their decisions.…”

The Influence of the Firm’s Career-Website on Job-Seekers’ Intentions to the Firm

“…In addition, the need to understand the role of social norms in job-search decisions is further heightened by the rise of social networking sites (e.g., LinkedIn, Facebook) and company review sites (e.g., Glassdoor). These forms of electronic word-of-mouth are widely accepted as influencers of consumer purchase decisions (e.g., Duan, Gu&Whinston, 2008;Cheung, Xiao & Liu, 2014;Yoo, Kim & Sanders, 2015) and likely play important roles in affecting job seekers' social norms (as well as Nikolaou, 2014). Further, if a job seeker's experience with the organization's site is unfavorable, the effect on future job seekers' intentions may be exacerbated by any negative word of mouth that might result in harm to the organization's reputation in the labor market (Dupey& Kaur, 2014).…”