Choline deficiency is associated with triacyiglycerol accumulation in the liver, and is the only nutritional state known to trigger hepatic cancer spontaneously. In two different experiments, rats were pair-fed for 6 weeks with control (0.2% choline), or choline-deficient (CD) (0.002% choline) diets. Hepatic choline and phosphocholine declined in CD animals to 54% and 16~ of control levels, respectively. In control livers, 1,2-sn-diacylglycerol (I,2-sn-DAG) concentration was (in nmol/g wet wt) 144 (+25; mean+SE); while in CD livers it was 792 (+ 140) in the first experiment. In the second experiment the values were 375 (+ 26) and 1147 (+ 74), respectively. 1,2-sn-DAG, a precursor of triacylglycerol, is an endogenous activator of protein kinase C (PKC). PKC is the presumed site of action of the tumor-promoting phorbol esters. We suggest that the 1,2-sn-DAG accumulating in CD liver could bind PKC, altering its activity, and thus contribute to the carcinogenic effect of CD diets.