DNA Markers for the Genetic Diversity in Korean Native Chicken Breeds: A Review

Seo, Dongwon; Lee, Jun Heon

doi:10.5536/kjps.2016.43.2.63

Cited by 1 publication

(2 citation statements)

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“…These results imply that KNC breed information is a sensory cue that affects consumer perceptions and purchase behaviors, similar to Cardello’s (1994) food-related behavior model. These results are also consistent with previous studies that perceived sustainable information of food to affect purchase behaviors ( de-Magistris and Gracia, 2016 ; Hwang et al, 2021 ; Seo and Lee, 2016 ). Consumption of KNC is related to sustainable development, which can be increased by promoting diverse chicken breeds ( Cha et al, 2014 ; Hoffmann, 2011 ).…”

Section: Resultssupporting

confidence: 92%

“…In addition to improving market share, consumption of local chicken breeds, such as KNC, is critical to Korea’s sustainable development. KNC contributes to the diversification of chicken varieties ( Cha et al, 2014 ; Jin et al, 2017 ), and breed diversity increases adaptability to environmental change and resilience to disease, enhances economic usefulness ( Jin et al, 2017 ; Seo and Lee, 2016 ), and plays an essential role in social and food security issues ( Altieri, 1999 ). Breed variety is related to sustainable development in the environmental, economic, and social sectors ( Hoffmann, 2011 ).…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Korean Native Chicken Breed Information on Consumer Sensory Evaluation and Purchase Behavior

Park¹,

Kim²,

Kim³

et al. 2022

Food Sci Anim Resour

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This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB).Consumer behavior was measured by evaluating sensory attributes (taste, odor, and texture) and purchase behaviors (satisfaction, purchase intention, and willingness to pay). The sensory evaluation was conducted using healthy Korean consumers (n = 100).The chicken was cooked in baeksuk (Korean traditional chicken soup), which is a seasonal summer health food in Korea. The participants evaluated sensory attributes and purchase behaviors between blinded samples of baeksuk (CB) and unblinded samples of baeksuk (KNC). The sensory evaluation involved chicken breasts and legs. The participants considered KNC as having a more umami taste, a chewier and juicer texture, and a less metallic odor than CB. Moreover, when participants were given KNC breed information, they expressed higher satisfaction, purchase intention, and willingness to pay (WTP). The results of this study contribute to consumer behavior literature by revealing the effects of breed information on consumer sensory perceptions and purchase behaviors. Furthermore, the findings provide evidence that branding KNC is one way to increase its demand and low market share while contributing to sustainable consumption.

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