Diyalojik Paydaş İletişimi İçin Twitter Kullanımı

Çetintaş, Halit Buluthan

doi:10.18037/ausbd.631980

Cited by 8 publications

(1 citation statement)

References 24 publications

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“…Diyalojik iletişim, çalışmalarda (Özdemir ve Aktaş, 2010;Aslan, 2017;Kart, 2017;Akbulut ve ark., 2014;Okumuş, 2021) genellikle işletmelerin kurumsal web sayfaları açısından ele alınmakta, bununla birlikte sivil toplum kuruluşlarının (Uzunoğlu ve Kip, 2014), ülkelerin (Akbulut ve Okumuş, 2014) ve aktivist grupların (Reber ve Kim, 2006) incelendiği çalışmalar da literatürde yer almaktadır. Ayrıca, kurum ve kuruluşların sosyal medya hesaplarının diyalojik iletişim açısından ele alındığı çalışmalar (Bortree ve Seltzer, 2009;van Wissen ve Wonneberger, 2017;Çetintaş, 2019;Doğan ve Aksoy, 2020;) da literatürde yer almaktadır. Fakat STK'ların hem internet sitelerinin hem de sosyal medya hesaplarının incelendiği çalışmalar sınırlıdır.…”

Section: Introductionunclassified

Analyzing the Websites and X Accounts of Non-Governmental Organizations Working on Women's Rights in the Context of Dialogical Relationship

SUBAŞI

2024

Black Sea Journal of Public and Social Science

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Bu çalışmanın amacı, Türkiye’de kadın hakları konusunda faaliyette bulunan sivil toplum kuruluşlarının web sitelerinin ve X (Twitter) hesaplarının diyalojik ilişki bağlamında analiz edilerek, sivil toplum kuruluşları tarafından diyalojik iletişimin ne düzeyde kullanıldığını saptamaktır. Amaçlı/yargısal örnekleme yöntemi ile belirlenen altı sivil toplum kuruluşu örneklemi oluşturmaktadır. Sivil toplum kuruluşlarının web sitelerinden Taylor vd. (2001) tarafından geliştirilen Diyalojik İlişki Ölçeği; X hesaplarından ise Rybalko ve Seltzer’in (2010) Diyalogsal İlişki Ölçeği ile veriler toplanmıştır. Yapılan analizlerden elde edilen sonuçlar, sivil toplum kuruluşlarının diyalojik iletişim düzeylerinin bilhassa diyalojik döngü boyutunda düşük olduğunu ortaya koymuştur.

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Section: Introductionunclassified

Analyzing the Websites and X Accounts of Non-Governmental Organizations Working on Women's Rights in the Context of Dialogical Relationship

SUBAŞI

2024

Black Sea Journal of Public and Social Science

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The Most Active Brands of the Social Media: A Research on Facebook within the Context of Dialogical Communication Theory

Okmeydan

2020

Erciyes İletişim Dergisi

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The purpose of this study is to determine the dialogical principles that occur on the Facebook pages of Netflix, Madame Coco, THY, Ziraat Bankası, and Mutlu Akü, which are the top five brands using Facebook the most actively according to the September 2019 report of the Boom Social; and to find out their communication context developed with their followers concerning those principles. The official Facebook pages of the mentioned above have been reviewed by the content analysis method within the context of Dialogic Communication Principles of Kent and Taylor (1998). In the establishment of the content analysis method, adaptations have been made from the studies of Waters et al. (2011) andYağmurlu (2013). The Dialogic Communication Theory consists of five principles which are: "Dialogic Loop", "Usefulness of Information", "Generation of Return Visits", "Ease of Interface" and "Conservation of Visitors". The fourth one of the five dialogic principles, that is, "Ease of Interface", is not included in the evaluation during the research stage because Facebook has a standard interface. According to the findings of the research, the dialogic loop which is the first one of the five dialogic principles, are observed on the Facebook pages of the three brands but it is seen that unilateral communication is predominant on the pages of the two other brands. When the other dialogic principles, "Usefulness of Information", "Generation of Return Visits", and "Conservation of Visitors" are examined, it is seen that similar results occur on the Facebook pages of all the brands included in the research.

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Social Media Usage as A Dialogical Communication Instrument of Hospitals: A Research on Public Hospitals and Private Hospitals in Konya

Baloğlu

2020

Erciyes İletişim Dergisi

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Internet, which is developing with technology, impacts the representation of institutions in digital platform like many other fields today and redirects individuals with the socialized form of the media. Social media, as a channel that individuals can access unlimitedly anytime, anywhere, guides access to information with the opportunity of digital participation to individuals with the Internet. The individual who participates in the communicational action process in two ways dialogically is considered in the position of transferring not only the information but also the transmitter. The study was basically created to address the use of social media in hospitals as a means of dialog. In the study, with the use of qualitative research method, the social media accounts activity on 13.11.2019-13.12.2019 of two hospitals in the category of public and private hospitals in Konya are examined. In the process where hospitals' Twitter, Instagram and Facebook shares are observed, shared topics, numbers, likes, images, are categorized qualitatively and social media page and interface differences are tried to be mentioned. In the research, which was observed, it was concluded that hospitals contribute to the dialogical cycle, share information, contain information that contains public information content, visitors do not encounter any obstacles in commenting, and share the social media accounts of hospitals within the scope of comments and messages. Due to the process of conversation and informing visitors, it is not considered dialogically sufficient.

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Diyalojik Paydaş İletişimi İçin Twitter Kullanımı

Cited by 8 publications

References 24 publications

Analyzing the Websites and X Accounts of Non-Governmental Organizations Working on Women's Rights in the Context of Dialogical Relationship

Analyzing the Websites and X Accounts of Non-Governmental Organizations Working on Women's Rights in the Context of Dialogical Relationship

The Most Active Brands of the Social Media: A Research on Facebook within the Context of Dialogical Communication Theory

Social Media Usage as A Dialogical Communication Instrument of Hospitals: A Research on Public Hospitals and Private Hospitals in Konya

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