Abstract:In the new global economy, neuromarketing has emerged as a key marketing concern. It is an integrative field that incorporates elements of marketing, psychology, and neuroscience. This novel idea offers fresh perspectives and potent methods for doing marketing research, particularly on customer behaviour. Neuromarketing offers the chance to comprehend the neural level functions in customers' brains that provides insightful knowledge about the customers' cognitive decision-making system that is not normally cap… Show more
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