Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness

Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat

doi:10.1080/02650487.2024.2344947

International Journal of Advertising

2024

DOI: 10.1080/02650487.2024.2344947

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Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness

Sidharth Muralidharan,

Carrie La Ferle,

Osnat Roth-Cohen

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Guest editorial to a special section on generational advertising research in the modern age

Cheah,

Ferguson

2024

International Journal of Advertising

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Guest editorial to a special section on generational advertising research in the modern age

Cheah,

Ferguson

2024

International Journal of Advertising

View full text Add to dashboard Cite

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Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness

Cited by 1 publication

References 59 publications

Guest editorial to a special section on generational advertising research in the modern age

Guest editorial to a special section on generational advertising research in the modern age

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