Diversity, Correctness, &amp; Campus Life

Daniels, Lee A.

doi:10.1080/00091383.1991.9939875

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Political Correctness1

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2005

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Cited by 8 publications

(2 citation statements)

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“…This may be attributed to their many years of living within a cultire and now being on a campus that is predorninandy Wte. Daniels (1991) explatied that students of color have had "to learn a dual life, a life in which they understood they were not the ody people in the world" (p. 20). Perhaps in discovering this "dual life," these students also discovered a sense of self.…”

Section: Resultsmentioning

confidence: 99%

Effect of a Multi-ethnic, Multicultural Program on Student Participants

Vendley¹

1998

NASPA Journal

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Section: Resultsmentioning

confidence: 99%

Effect of a Multi-ethnic, Multicultural Program on Student Participants

Vendley¹

1998

NASPA Journal

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“…Most of the articles on this subject focus primarily on university activities (Brennan, 1991; Daniels, 1991; Hentoff, 1991; Scott, 1991).…”

Section: Political Correctnessmentioning

confidence: 99%

The Ideology of Political Correctness and Its Effect on Brand Strategy

Katsanis

1994

Journal of Product &Amp; Brand Management

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Describes the phenomenon of political correctness and its effect on the way brand marketers conduct their business. Discusses in detail the effect of this ideology on brand association, brand symbolism, target marketing, promotional messages and brand features; provides case studies. Presents first, a brief discussion of political correctness with a working definition; then the differences between politically correct and politically incorrect brands. Uses the examples of Dakota cigarettes and Stroh′s beer to show how brand symbolism is affected by political correctness. PowerMaster beer, Uptown cigarettes and Nike athletic shoes are examples of politically incorrect target market selection. Benetton is controversial, yet politically correct, as is Ben and Jerry′s ice‐cream, with respect to promotional messages. Fur coats and Barbie dolls have incorrect product features, while The Body Shop has correct ones. Recommendations for brand marketers include two possible strategies: prevention and proaction; or reaction (damage control). Observes that as marketing is a highly visible activity, marketers must act to protect brand equity regardless of their beliefs about the political correctness phenomenon.

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Bibliographie

Hildebrandt¹

2005

Multikulturalismus Und Political Correctness in Den USA

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Diversity, Correctness, & Campus Life

Cited by 8 publications

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Effect of a Multi-ethnic, Multicultural Program on Student Participants

Effect of a Multi-ethnic, Multicultural Program on Student Participants

The Ideology of Political Correctness and Its Effect on Brand Strategy

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