“…Literature underlines the meaning of offer recommendations (East, Hammond, & Lomax, 2008;Lin & Lu, 2010;Kim & Chao, 2019), but until now it has concentrated on the general image of the company or its image as a producer or service provider (Balmer, & Greyser, 2006;Diallo, 2012). The number of studies on offer recommendations has increased over the recent years and increasingly refers to intellectual products, networks, and social networking sites (Puncheva-Michelotti, Hudson, & Jin, 2018;Tsimonis, Dimitriadis, & Omar, 2019;D'lima, 2018;MacGregor, Pelikánová, & Cvik, 2018;Lenart-Gansiniec, & Sułkowski, 2018;Csordás, 2020).…”