“…One strand of the literature dating back to Weitzman (1979) has considered several variants of Pandora's box problem as a proxy for finding the right innovation strategy (e.g., Fershtman and Rubinstein, 1997;Olszewski and Weber, 2015;Doval, 2018). Other works have been concerned with how competition affects the search for the right approach (e.g., Aghion et al, 2001;Akcigit and Liu, 2015;Letina, 2016;Lemus and Temnyalov, 2019). Our contribution to this literature is that we endogenize the available approaches by giving the agent the option to explore an alternative route.…”