Diverse interpretations: The “relevance”; of race in the construction of meaning in, and the evaluation of, a television news story

Lind, Rebecca Ann

doi:10.1080/10646179609361713

Cited by 18 publications

(12 citation statements)

References 9 publications

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Order By: Relevance

“…Relevance has been proposed as a key concept in studies that focus on the way life circumstances (e.g., race, social class, or sexual orientation) of an audience segment helps structure meaning that audience takes from the media (Cohen, 1991;Lind, 1996;Morley, 1980).…”

Section: Cultural Relevance: the Real Vs The Idealmentioning

confidence: 99%

Get real!: Cultural relevance and resistance to the mediated feminine ideal

Duke

2002

Psychology and Marketing

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As part of a longitudinal study that examines early and late adolescent girls' interpretations of mainstream teen magazines, this research focuses on how the African American audience's interpretive frame enables them to critique and distance themselves from selected aspects of a consumption object with which they regularly engage. The results were drawn from in-depth interviews with 16 African American girls, ages 13 -18, who are regular readers of one of the top three teen titles: Seventeen, YM, or 'Teen. In this article, consumption is conceptualized not only as purchase, but acceptance of and aspiration to the ideals employed by the beauty industry to sell goods and services, e.g., a thin body type, EuropeanAmerican facial features, and a preference for a "made-up" appearance. Conversely, anti-consumption is rejection, subversion or negotiation of those same ideals, although such critical stances do not preclude voluntary, regular exposure to the texts conveying these ideals. The analysis illustrates the importance of cultural relevance in promoting consumers' aspiration to mediated ideals; in particular, the article explores African American consumers' criticism of Euro-centric feminine ideals as not real. While White girls actively sought out the magazines' alternate, improved version of reality, African American girls compared the fictional work to their real world experience and not only denied the veracity of the ideal, but preferred their reality to it. As predicted by racial identity

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Section: Cultural Relevance: the Real Vs The Idealmentioning

confidence: 99%

Get real!: Cultural relevance and resistance to the mediated feminine ideal

Duke

2002

Psychology and Marketing

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“…Further audience analysis research needs to examine the discourse of other demographic groups to analyze the extent of this phenomenon and whether this is exclusively an American phenomenon. Future researchers should also explore, whether, as Cohen's (1991) and Lind's (1996) studies imply, members of marginalized groups (whose members generally are more conscious of their own marginalization than the women in this study seem to be) tend to read entertainment texts more critically. Additionally, researchers also need to explore whether, as D'Acci (1994) suggests, feminist consciousness is a prerequisite for critical interpretation of patriarchal texts.…”

Section: Conclusion: the Rhetorical Limits Of Polyvalencementioning

confidence: 94%

“…For example, Cohen's (1991) study found that gay men are more willing than straight men and women to deconstruct a teleplay about gay issues. Lind (1996) found that African American viewers interpreted a news story about racial discrimination as far more relevant than did white viewers, and Bobo (1995) demonstrated that African American women analyze films and books about African American women in-depth. Conversely, women who lack a feminist consciousness may be limited in their abilities or willingness to read patriarchal texts oppositionally.…”

Section: Winter 1999mentioning

confidence: 96%

“…I selected White women for the study, for several reasons: (1) the women on Beverly Hills, 90210 are all White, and I wanted to see if these women found relevant the experiences of characters of similar gender, race, and age (although not class), and (2) evidence suggests that ability and willingness to critique entertainment texts might differ across lines of race (see, e.g. Bobo, 1995;Jhally & Lewis, 1992;Lind, 1996).…”

Section: Female Viewers' Responses To Beverly Hills 90210mentioning

confidence: 99%

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From magic bullets to shooting blanks: Reality, criticism, andBeverly Hills, 90210

Rockier

1999

Western Journal of Communication

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“…is dat ervan uit wordt gegaan dat de televisie een positief beeld schept van minderheden en tot inleven in die groepen aanzet. Uit tal van communicatiewetenschappelijke onderzoekingen naar portrayal van minderheden in de media (Dines & Humez, 1995;Entman, 1990Entman, , 1992First, 1998;Lind, 1996;Oliver, 1994;Parisi, 1998;Romer, Jamieson & De Coteau, 1998) (Fujioka, 1999).…”

Section: Communicatiewetenschappelijke Verklaringenunclassified