Quenching studies on the luminescence emission of Ru(bpy),*+ with ferrocyanide ion, 9-methylanthracene, and doxylstearic acids have been carried out in hemimicellar and micellar aggregates to gain insight into the location of this Raman and luminescence probe. Ru(bpy),*+ is bound to a more nonpolar hemimicellar hydrophobic region as evidenced from the observed larger Stokes shift in this case than in the case of a micellar environment. Stern-Volmer constants for the doxylstearic acid quenching of R~(bpy),~+ luminescence in micelles indicated that the optical electron in the MLCT state of the probe molecule resides in a bipyridyl ring which appears to be close to position 7 of the stearic acid chain.