Distribution Channels of the American Book Industry: A Play of Digital Technology

Introducing remote printing into the publishing industry of a small, remote economy: The case of New Zealand

“…A traditional print-run begins in units of 1,000 and in certain circumstances this results in oversupply, resulting in a low inventory turnover and an increase in the cost of inventory holding. But with the advent of digital technology, a large book run can be followed by a much shorter 50-book run, followed by a 450-book run, without stopping (Szenberg & Ramrattan, 2015).…”

“…The respondents suggested that if remote printing technology was to be introduced into the New Zealand book industry, they would expect to witness various improvements occur, as identified in the literature. This included: (1) players in the supply chain being able to reduce risk in relation to conducting large print-runs (Snow, 2001), as Print-On-Demand allows for more flexibility towards better managing costs through conducting shorter print-runs (Szenberg & Ramrattan, 2015), better accommodating to market characteristics (Koschat, 2008); ( 2) the out-of-print status will be removed because Print-On-Demand enables for titles to remain available (The Economist, 2010), providing greater access and availability to stock (Brynjolfsson et al, 2006), reducing the possibilities of bullwhip effect occurring (Levy, 1997), because titles can be printed as they are demanded (Larsson, 2004); ( 3) financial ratios will witness noticeable improvement in relation to asset turnover and return on assets (Biggart & Gargeya, 2002); (4) if the printing is conducted locally, both publishers and brick-and-mortar booksellers will have the ability to achieve improved customer satisfaction at reduced overall costs with shorter lead-times (Vanier, 1973;Vokurka & Lummus, 2000), delivering more value to customers (Trkman et al, 2015), as the costs involved with warehousing, inventory, and order processing are improved (Jain & Benyoucef, 2008), while the costs associated with transportation and delivery are also reduced because books are travelling shorter distances (Levy, 1997), as they are printed locally (Helo, 2004), enabling for books to be sold at a more reasonable price (Ha et al, 2003); and, ( 5) Print-On-Demand enables for more authors to enter the market and have their works published (The Economist, 2010; Frank, 2014).…”

Introducing remote printing into the publishing industry of a small, remote economy: The case of New Zealand

“…A traditional print-run begins in units of 1,000 and in certain circumstances this results in oversupply, resulting in a low inventory turnover and an increase in the cost of inventory holding. But with the advent of digital technology, a large book run can be followed by a much shorter 50-book run, followed by a 450-book run, without stopping (Szenberg & Ramrattan, 2015).…”

“…The respondents suggested that if remote printing technology was to be introduced into the New Zealand book industry, they would expect to witness various improvements occur, as identified in the literature. This included: (1) players in the supply chain being able to reduce risk in relation to conducting large print-runs (Snow, 2001), as Print-On-Demand allows for more flexibility towards better managing costs through conducting shorter print-runs (Szenberg & Ramrattan, 2015), better accommodating to market characteristics (Koschat, 2008); ( 2) the out-of-print status will be removed because Print-On-Demand enables for titles to remain available (The Economist, 2010), providing greater access and availability to stock (Brynjolfsson et al, 2006), reducing the possibilities of bullwhip effect occurring (Levy, 1997), because titles can be printed as they are demanded (Larsson, 2004); ( 3) financial ratios will witness noticeable improvement in relation to asset turnover and return on assets (Biggart & Gargeya, 2002); (4) if the printing is conducted locally, both publishers and brick-and-mortar booksellers will have the ability to achieve improved customer satisfaction at reduced overall costs with shorter lead-times (Vanier, 1973;Vokurka & Lummus, 2000), delivering more value to customers (Trkman et al, 2015), as the costs involved with warehousing, inventory, and order processing are improved (Jain & Benyoucef, 2008), while the costs associated with transportation and delivery are also reduced because books are travelling shorter distances (Levy, 1997), as they are printed locally (Helo, 2004), enabling for books to be sold at a more reasonable price (Ha et al, 2003); and, ( 5) Print-On-Demand enables for more authors to enter the market and have their works published (The Economist, 2010; Frank, 2014).…”