Abstract:Distribution can be defi ned as a way of goods from producer to consumer. In wine production industry there exist several distribution channels, through which wine is distributed to the fi nal consumer. Aim of this paper is to identify and compare advantages and disadvantages of particular distribution channels for wine sales related to a small wine-producer. Distribution of wine to the fi nal consumer is done through dealers represented by retail chains, specialized wine-shops, hotels, and restaurants. In a s… Show more
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