By leveraging cloud computing such as Infrastructure as a Service (IaaS), the outsourcing of computing resources used to support operations, including servers, storage, and networking components, is quite beneficial for various providers of Internet application. With this increasing trend, resource allocation that both assures QoS via Service Level Agreement (SLA) and avoids overprovisioning in order to reduce cost becomes a crucial priority and challenge in the design and operation of complex service-based platforms such as streaming service. On the other hand, providers of IaaS also concern their profit performance and energy consumption while offering these virtualized resources. In this paper, considering both service-oriented and infrastructure-oriented criteria, we regard this resource allocation problem as Multicriteria Decision Making problem and propose an effective trade-off approach based on goal programming model. To validate its effectiveness, a cloud architecture for streaming application is addressed and extensive analysis is performed for related criteria. The results of numerical simulations show that the proposed approach strikes a balance between these conflicting criteria commendably and achieves high cost efficiency.