Abstract:Mackarel is a type of fish that has a high enough economic value to be marketed, therefore a good marketing system is needed in marketing Mackarel. This study aims to determine the marketing channels of Mackarel, marketing margins, the value of the share received and the marketing efficiency of each marketing agency involved in marketing Mackarel. The data used are primary data in the form of data obtained through the interview process and secondary data in the form of production data of Mackarel and fish caug… Show more
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