“…We reserve ''amplitude" for EEG measures, thereby avoiding confusion in the description of EEG and eye movements. Reuderink, Vincent, van Gerven, & van Erp, 2013;Dandekar, Ding, Privitera, Carney, & Klein, 2012;Kamienkowski et al, 2012; but see Dias et al, 2013 for an opposite conclusion) and N400 (Dimigen et al, 2011). In free viewing, the latencies of the early components most likely lie within the duration of a single fixation, whereas the latencies of the late components may only appear after two or even three subsequent saccades.…”