The activity of the water reduction catalyst [Co (L )(pyr) ]PF (1), where (L ) is a bis-amido pyridine ligand and pyr is pyrrolidine, is investigated. Catalyst 1 has an overpotential of 0.54 V and a high observed TOF of 23 min , albeit for a relatively short time. Considering the significant activity of 1 and aiming to improve catalyst design, a detailed structural and electronic study is performed to understand the mechanisms of deactivation. Experimental and theoretical evidence support that the metal-reduced [Co (L )] is in tautomeric equilibrium with the ligand-reduced [Co (L )] species. While [Co (L )] favors formation of a Co -H relevant for catalysis, the [Co (L )] species leads to ligand protonation, structural distortions, and, ultimatley, catalyst deactivation.