Dissemination of Gandang Tasa Traditional Music Performance Through Social Media in West Sumatra

Abstract

Gandang Tasa is a percussion folk music that developed in rural areas in West Sumatra, such as in Padang Pariaman Regency, Pariaman City, and in Maninjau, Agam Regency, West Sumatra. The most development occurred in Padang Pariaman Regency. The distribution of gandang tasa is done traditionally from one nagari (village) to another through gandang tasa teachers who are in charge to teach. In the present, the spread of gandang tasa shows in various contexts is conducted through social media such as Facebook, blogspot, and YouTube, so that it spreads quickly and extends from its realm of existence. The aim of this research is to discuss the use of social media such as Facebook, blogspot and especially YouTube as the media for the distribution of the gandang tasa show. This study uses a qualitative method. Data is collected through studies on social media and field studies. Data from social media is collected by watching various gandang tasa show through YouTube, Facebook and blogspot. Field studies were conducted to observe the distribution of gandang tasa in communities that still use traditional methods. The results showed that the use of social media of Facebook and especially YouTube became the fastest media to spread the show of gandang tasa until it spreads beyond gandang tasa cultural areas.