Dissemination of a Web-Based Tool for Supporting Health Insurance Plan Decisions (Show Me Health Plans): Cross-Sectional Observational Study (Preprint)

Abstract

Background: The rate of uninsured has decreased dramatically since the passage of the Affordable Care Act. To make an informed decision, consumers need assistance to understand the advantages and disadvantages of health insurance plans and select a suitable plan. The Show Me Health Plans (SMHP) web-based decision support tool was developed to improve health insurance decision quality. In response to the promising effectiveness of SMHP in a randomized controlled trial (RCT) and the growing need for web-based health insurance decision support, the study team used expert recommendations for dissemination and implementation processes, engaged external stakeholders, and released the SMHP tool so that it was available to the general public.