2021
DOI: 10.1080/10410236.2021.1932109
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Disseminating Evidence on Abortion Facilities to Health Departments: A Randomized Study of E-mail Strategies

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Cited by 4 publications
(3 citation statements)
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References 63 publications
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“…Overall, the Infomails' median open rate was 26.0% (range 10.9%-39.9%), comparable to the average open rates of 27.4% reported by Constant Contact (an email marketing platform similar to Mailchimp, as used in our study) for the health and wellness business type [25]. Few comparable studies exist in the literature: Woodruff et al [26] sent biweekly emails containing links to a website summarising evidence on abortion facility regulation and reported an overall rate of 36% (95% CI 29-42%) for opening at least one out of five emails.…”
Section: Discussionsupporting
confidence: 76%
See 1 more Smart Citation
“…Overall, the Infomails' median open rate was 26.0% (range 10.9%-39.9%), comparable to the average open rates of 27.4% reported by Constant Contact (an email marketing platform similar to Mailchimp, as used in our study) for the health and wellness business type [25]. Few comparable studies exist in the literature: Woodruff et al [26] sent biweekly emails containing links to a website summarising evidence on abortion facility regulation and reported an overall rate of 36% (95% CI 29-42%) for opening at least one out of five emails.…”
Section: Discussionsupporting
confidence: 76%
“…Those who remembered having received an Infomail rated the example Infomail as comprehensive and informative and would recommend it to other people. Also, Woodruff et al [26] concluded that repeated mailings may increase the effectiveness.…”
Section: Discussionmentioning
confidence: 99%
“…First, public health professionals from health departments came together and talked openly about abortion. Despite (or perhaps due to) the politicized nature of the topic, 38 36 participants from state and local health departments across regions of the United States made time to engage in deep discussions about appropriate activities related to abortion for health departments. They did this even in the early months of the COVID-19 pandemic in the United States.…”
Section: Lessons Learnedmentioning
confidence: 99%