Halofunctionalization of alkenes is ac lassical method for olefin difunctionalization. It gives rise to adducts which are found in many natural products and biologically active molecules,a nd offers as ynthetic handle for further manipulation. Classically,t his reaction is performed with an electrophilic halogen source and leads to regioselective formation of the halofunctionalized adducts.H erein, we demonstrate ar eversal of the native regioselectivity for alkene halofunctionalization through the use of an acridinium photooxidant in conjunction with ac opper cocatalyst. Scheme 1. Alkene halofunctionalization: Catalytic reversal of regioselectivity.LED = light-emitting diode, NBS = N-bromosuccinimide. Scheme 2. Scope of the alkene halofunctionalization reaction. Products were isolated as single regioisomers except where noted. [a] CuCl 2 /phen (10 mol %), NCP (1 equiv);[ b] CuBr 2 /bpy (10 mol %), DEBM (1 equiv);[ c] CuCl 2 /phen (10 mol %), NCS (1 equiv);[d] CuBr 2 /phen (10 mol %), NBP (1 equiv);[ e] with AcOH (5.0 equiv);[f] with 2,6-lutidine( 10 mol %). Boc = tert-butoxycarbonyl, DCE = 1,2-dichloroethane, Ms = methanesulfonyl. Scheme 3. Initial mechanistic proposal. Angewandte Chemie Communications