“…The review concentrated on peer‐reviewed journals to maintain high standards (Saunders, Lewis, & Thornhill, ). Clayton Christensen, the pioneer of disruptive innovation theory (Adner, ; Evans, ; Markides, ; Schmidt & Druehl, ; Tellis, ; Vecchiato, ; Vriens & Søilen, ; Yu & Chang, ), was one deviation, where Harvard Business Review publications were utilised. The review was distilled into 61 items from 112 resources, covering the period from 1995 to 2017, with one historical exception.…”