Display Blindness: The Effect of Expectations on Attention towards Digital Signage

Müller, Jörg; Wilmsmann, Dennis; Exeler, Juliane; Buzeck, Markus; Schmidt, Albrecht; Jay, Tim; Krüger, Antonio

doi:10.1007/978-3-642-01516-8_1

Cited by 220 publications

(169 citation statements)

References 7 publications

(6 reference statements)

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“…Most of the previous research on in-store signage has focused on sales (Chevalier, 1975;McKinnon et al, 1981;Patton, 1981;Woodside & Waddle, 1975), field observations (Yim et al, 2010, Study 1), recall (Bennett, 1998;Russell, 2009;Yim et al, 2010, Study 2), and qualitative approaches, including self-reported perception (Bava et al, 2009;Müller et al, 2009;Newman et al, 2010). An important limitation in studies based on sales, field observations, or self-reporting is the absence of explicit measures of customers' visual attention toward the signage material.…”

Section: Introductionmentioning

confidence: 99%

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Otterbring

Wästlund

Gustafsson

et al. 2014

Journal of Retailing and Consumer Services

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We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers' visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers' levels of store familiarity and in-store search stage (navigation vs. decision making).Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers' visual attention during decision making.

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Section: Introductionmentioning

confidence: 99%

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Otterbring

Wästlund

Gustafsson

et al. 2014

Journal of Retailing and Consumer Services

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“…In-the-wild studies of large displays in public settings have looked into topics that relate to visitors' social interactions (discussed more broadly in Section 2.2), such as awareness and collaboration (Huang and Mynatt, 2003), issues of attention and visibility (Dalton et al, 2015;Huang et al, 2008;Müller et al, 2010), also referred as display blindness (Dalton et al, 2015;Müller et al, 2009), and conflict management (Peltonen et al, 2008). Thresholds between phases of attention and issues in crossing these thresholds are discussed by Brignull and Rogers (2003) and Müller et al (2010) as a design issue, which relates to liminality and the design of liminal spaces within public settings discussed here.…”

Section: Collaboration With Interactive Surfaces and Tabletopsmentioning

confidence: 99%

Exploring Social Interaction With a Tangible Music Interface

et al. 2016

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This paper presents a video-based field study of the Reactable, a tabletop tangible user interface for music performance, in a hands-on science centre. The goal was to investigate visitors' social interactions in a public setting. We describe liminality and cross-group interaction, both synchronous with fluid transitions and overlaps in use between groups, and asynchronous. Our findings indicate the importance of: 1) facilitating smooth transitions and overlaps between groups, and 2) supporting not only synchronous but also asynchronous group interaction. We discuss the lessons learned on how best to enable liminal situations in the design of interactive tabletops and tangible user interfaces for social interaction and particularly collaborative tangible music in public museum settings.

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“…Therefore, we can claim that an entity-centric placement of situated micro-displays, when the entities and task involved in the activity are spatially dispersed, does not affect the mobile workers' capacity to successfully process the information. In fact, we used some metrics and indicators of information overload, such as recall and emergent and implicit poles [16], by asking participants some specific questions after finishing the activity. These results did not show signs of information overload in any of the study scenarios.…”

Section: Spatial Distribution Does Not Affect the Information Capacitymentioning

confidence: 99%

Situated Micro-displays for Activity-Aware Systems

Medina

Kawsar²,

Meseguer

et al. 2014

Distributed, Ambient, and Pervasive Interactions

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Abstract. Most activity-aware systems designed to support mobile workers in dynamic environments, such as hospitals or industrial plants, typically consider the use of mobile devices and large displays. However, we envision potential benefits of using ubiquitous micro-displays as support of mobile workers activities. Particularly, in this paper we show how the use of situated micro-displays, as a mechanism for embedding information into a physical environment, can contribute to improve the performance and experience of mobile workers in those scenarios. The article also describes the prototype of a micro-display network designed to support people performing spatially distributed activities. It also presents a user study that helps understand how the spatial distribution of situated micro-displays impacts on the mobile workers performance.Keywords. Situated micro-display, activity-centric system, mobile work. IntroductionAdvances in wireless communication, sensor networks and ubiquitous computing have made possible the interaction between people and numerous devices that are interconnected and physically distributed in the environment [1]. These advances have promoted the evolution of single-monitor setups towards multi-display environments [2], where it is possible to have displays embedded in a physical ambient and also in everyday objects. Several studies on workplaces have shown how instrumented environments and everyday artefacts support people cognition and collaboration [3,4]. Researchers have emphasized the need to deliver task-centric information in dynamic workplaces, such as hospitals or industrial plants, as a way to support the activities performed by mobile workers [5,6]. Typically, situated information systems [7] provide information of the physical environment to mobile workers, and activity-aware systems [8] infer the workers' activity context in order to offer them suitable supporting services. Most of these systems types rely on the use of mobile devices and large displays [9]. However, recent researches [10] advocate for the use of micro-displays to provide situated information in activity-aware systems and offer activity-specific guidance. These micro-displays are mobile and adaptive. They are distributed across the environment and provide simple visual representations of human activities that are linked to physical entities -such as objects and people-and integrated in the environment.

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Display Blindness: The Effect of Expectations on Attention towards Digital Signage

Cited by 220 publications

References 7 publications

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Exploring Social Interaction With a Tangible Music Interface

Situated Micro-displays for Activity-Aware Systems

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